Research and sources
Evidence, limitations and the protocol for our first pilot.
Salesforce: workload and buyer understanding
State of Sales, sixth edition — July 25, 2024. Survey of 5,500 sales professionals in 27 countries. Reports 70% of reps’ time on non-selling work and 59% of buyers saying reps do not understand their business challenges. These are external findings, not Repwing results.
Gong: conversation balance
Gong Labs — Mastering winning sales conversations, published April 10, 2017 and modified March 4, 2026. Historical observational finding: 43:57 talk-to-listen ratio in high-performing B2B conversations. It is not a universal target and does not establish causation or expected Repwing performance.
Repwing original research: proposed pilot protocol
We have not published a completed original study or customer results. Proposed study: document consented appointment follow-ups, compare a recorded baseline period with an assisted period, keep booking-channel and team differences visible, and measure meeting attendance, seller time per confirmation, summary accuracy and human corrections. Disclose sample size, dates, exclusions, missing data and uncertainty before publishing results. Anonymise or obtain permission for any examples. Interview notes supplied by the team are exploratory inputs, not population estimates.